Mahindra XUV 3XO EV : Mahindra is set to shake up the compact EV segment with the upcoming XUV 3XO EV, launching by end of 2024. Based on the popular XUV 3XO ICE model, this electric version brings fresh styling, modern tech, and dual battery options to challenge rivals.
The EV retains the familiar design language while offering unique EV cues. With two battery packs supporting up to 456 km ARAI range, Level-2 ADAS, dual-tone cabin, and fast charging, it aims to offer luxury and practicality within ₹13–17 lakh. This article explores the history, design, specs, pricing, and why the XUV 3XO EV could disrupt its segment.
Background & Evolution
Mahindra XUV 3XO debuted in April 2024 as a facelifted XUV 300 with refreshed styling and ADAS.
Its EV variant, codenamed S240, enters production in November 2024 and launches soon after. Positioned below the XUV 400 in Mahindra’s EV line, it’ll expand the accessible EV range.
Design and Styling
The XUV 3XO EV shares the ICE model’s muscular stance with C-shaped LED DRLs and projector headlamps, but features a closed-off grille, subtle bumper tweaks, and EV badging. Expect new alloy wheel design and unique color accents inside to signal its electric identity.
Cabin Comfort and Features
Inside, the EV mirrors its petrol/diesel sibling’s layout with a dual-tone beige-black dashboard, copper highlights, and premium materials.
Features include a 10.25″ touchscreen, 10.25″ digital cluster, dual-zone climate, panoramic sunroof, wireless Android Auto/Apple CarPlay, 360° camera, ventilated seats, and Harman Kardon audio.
Battery, Range, Charging
- 34.5 kWh pack: ~375 km ARAI range
- 39.4 kWh pack: ~456 km ARAI range
It supports both AC and DC fast charging. Front-mounted motor delivers 148 bhp and 310 Nm torque, ensuring punchy acceleration.
Specifications
| Feature | Details |
|---|---|
| Platform | X100 subcompact EV |
| Battery Options | 34.5 kWh and 39.4 kWh |
| ARAI Range | 375 km and 456 km |
| Motor Output | ~110 kW (148 bhp), 310 Nm |
| Charging | AC & DC fast charging support |
| Dimensions (L×W×H) | 3995 mm × 1821 mm × 1647 mm |
| Wheelbase | 2600 mm |
| Interior | 10.25″ touchscreen & digital cluster |
| Safety | Level-2 ADAS, 6 airbags, 360° camera |
Price & Pricing Strategy
Mahindra is targeting a price band of ₹13 to ₹17 lakh (ex-showroom), making it ₹2 lakh cheaper than XUV 400 EV. This places it competitively against Tata Punch EV, MG Windsor EV, and Nexon EV in terms of affordability and features.
Competitive Analysis
- Tata Punch EV: Smaller and cheaper but lower range
- MG Windsor EV: Roomier but less feature-rich
- Tata Nexon EV: More range but more expensive
- XUV 400 EV: Bigger, costlier, popular option—3XO offers compact, budget-friendly alternative.
Market Impact & Launch Timeline
Mahindra’s timely production start in November 2024 aligns with festive buying season. The XUV 3XO EV could disrupt subcompact EV segments by offering a well-balanced mix of range, tech, and pricing. Copycat styling ensures brand recognition, while unique EV cues establish distinction.
Comfort and Cabin Ride Experience
Expect supple ride quality from updated suspension tuning. Spacious cabin seating five with supportive front seats, panoramic roof, multi-level driving modes, and adjustable AC vents for rear comfort. Connectivity extends to wireless charging and Harman Kardon sound delivery.
Safety and ADAS
The petrol XUV 3XO scored 5 Star adult & child safety in Bharat NCAP in Nov 2024. The EV inherits six airbags, ABS with EBD, ESC, hill-hold & descent controls, rollover mitigation, alongside Level-2 ADAS features such as adaptive cruise and lane keeping.
Sustainability and Appeal
EV drivetrain and eco-conscious design promote green credentials. Compact body improves efficiency. Support for fast charging encourages wider EV adoption and reduced lifecycle emissions.
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Key Factors for Buyers
- Range: Two options fit different usage patterns
- Tech & Safety: Level-2 ADAS and 360° camera is rare in this class
- Cost of ownership: Lower running and fueling cost
- Brand network: Mahindra’s dealer/charging support is expanding
- Design: Familiar styling with EV-specific upgrades
New & Latest Features
- Dual EV packs with fast charging
- Front DC fast charging port and closed grille
- Copper interior trims
- Full ADAS suite with blind spot cameras
- Harman Kardon premium audio
Mahindra XUV 3XO EV Conclusion
Mahindra XUV 3XO EV arrives as a strong market disruptor by combining compact SUV practicality with EV performance, advanced tech, and affordable pricing.
Its dual battery options offer driving flexibility 375 km or 456 km range. Packed with Level-2 ADAS, panoramic sunroof, 360° camera, and a premium cabin featuring Harman Kardon sound, it outclasses many rivals.
Target price of ₹13–17 lakh positions it well below larger EVs, encouraging adoption. With 5-star safety and festive season arrival, Mahindra is banking on this EV to accelerate its EV mission.
For buyers seeking a feature-rich, safe, and smart compact EV, the XUV 3XO EV is a compelling next-gen choice.
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